YouTube Marketing Toronto

Good news! The Internet is here and the TV is on the way out. What does that mean?

Well, first of all, filming and producing the commercial does not cost nearly as much as it used to, and you can reach thousands of your potential customers via YouTube channel, saving yourself the cost of putting it on TV channels where not interested people will go to heat up the pizza while your commercial is running.

Through YouTube marketing your Toronto business will reach mainly the audience that is already relevant and much more likely to be interested in your product and learn more about it. It is amazing how many people will actually watch through the commercial all the way just because they can choose not to. Now this is marketing that works.

Now let’s get serious and examine the possibilities. We will soon see that they are very, very real. A YouTube video marketing strategy in Toronto can be based on two methods or a combination of both:

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  1. Pay Per View Marketing

Similar to TV commercial, your video will turn up in the beginning of other videos on YouTube and will end up being watched by your potential customer. It grants you huge exposure, but like Pay per Click campaigns, it can get costly. Do your math and see if it’s worth the input. Good news is, you can give it a try for a month or two and then decide to stay within the second marketing strategy.

  1. Channel-Based Marketing

This one can work miracles for you if done right and potentially cost you next to no money at all. How does it work? You open a YouTube channel and upload your video(s) there. Now this is where the magic begins. You can copy links to this video and embed it in multiple blogs and other webpages, incorporate it into your site and basically put it wherever you want it. It will not result in content duplication, since it’s all the same video, only shown in different places on the web, and (here’s the magical part), others may start sharing it too! If your video is funny, witty, beautiful or interesting, it may attract more users and get them to send it viral. Now whenever that happens to a video, it can go into rapid circulation that can last for months and weeks, vastly improving its ranking and granting you constant exposure for the duration of the spin. Every share and “like” will go towards marketing and promoting your product while costing you all of a zero dollars per click. Now of course, this does not happen every time, but you can get great coverage just by investing in your channel and posting links to it in other webpages and sharing it on social media. This also costs you nothing, and with careful planning will grant you lots of coverage and many views.

Also, as a great bonus, YouTube video is geared to turn up in searches on Google and can be attached to your Google maps listing, which makes your Toronto YouTube marketing more efficient. Your business will not only turn up in relevant searches but will also turn up locally and give you a huge advantage over listings without video web content.